SAPF Judge 2022


Trudie wanted to be a journalist for as long as she can remember. She never even considered another career. After completing a degree in Communications at North-West University, she worked for 10 fulfilling years at Die Burger newspaper in Cape Town. Her work gave her access to people and places that no other job could offer. She just loved meeting people and telling their stories.

When she moved on to an internal communication environment at a big corporate, she realised that creating specialised content for a specific target audience can be just as fulfilling as mainstream journalism.

She worked as editor on Sanlam’s internal publications for more than 20 years ‒ seven years as part of New Media’s Internal Communications team ‒ and was passionate about her job. She was the editor-in-chief of two Sanlam magazines and the editor of four other titles and overseer of two electronic internal newsletters. According to Trudie the financial services industry is interesting and diverse, and strategic internal communication is a crucial driver towards engaged employees.

In the end, what really matters is for internal communication to be engaging, effective and successful.

In September 2020, during the Covid-19 lockdown period, she launched Bruis, a bimonthly lifestyle magazine specifically aimed at the 50+ market. The objective of the magazine is to inspire and uplift its target audience with positive content.

Trudie has won numerous SAPF awards: Best Corporate Publication twice, best publication in the category six times and Editor of the Year in 2017.