Nineteen years of entering the SA Publication Forum competition added enormous value to the quality of the publications my company produced. It raised the bar, it made us raise our game, and it raised our clients’ expectations. Excellent wasn’t good enough any longer. And wow, how we grew from that. No matter how good you think you are, receiving trusted expert feedback and being measured against your peers in the industry is invaluable. The fierce competition and superb work being done are an eye-opener. Despite winning many biggies over the years, it also kept us humble. When we slipped, we smacked our heads for becoming complacent, absorbed the judges’ comments, and worked hard to make our way back. They were always spot-on. Good corporate communication is critical. It matters hugely, to staff, stakeholders, companies and our future. The SAPF team members who keep this forum and competition active, and keep that bar edging upwards, deserve a fulsome salute. Thank you.